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Built with over 30 years of ETF industry expertise, Exponential ETFs are built and managed using the industry’s best practices, and are overseen by an experienced product management team and an industry leading capital markets infrastructure.

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Reverse Capitalization Weighting Overview

Customer Satisfaction as an Investment Factor


Exponential ETF Strategies


The American Customer Satisfaction Index strategy provides broad equity exposure to investors by utilizing proprietary customer satisfaction and retention data as a signal and harbinger of future changes in public company earnings and performance.


The Reverse Cap Weighted US Large Cap Strategy tracks a rules-based, reverse capitalization weighted index comprised of 500 large cap US listed equities, where the components are weighted by the inverse of each stock’s proportional market capitalization.

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Disciplined process that employs leading technology and risk management systems to trade portfolios efficiently and manage basket changes, trade settlements and tax exposure.

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Seamless collaboration with market makers, authorized participants, exchanges, broker-dealers and investors to ensure orderly and efficient trading in the secondary market.

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Exponential ETFs builds products using the industry’s best practices, and implements strict compliance and regulatory guidelines and oversight across the organization.

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From idea generation and index design to ongoing product management, Exponential ETFs develops, launches and manages ETFs through the entire product lifecycle.

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