Brandometry provides research for advisors and clients striving for alpha performance through knowing when to own leading brands. Brandometry™ has pioneered a new, non-traditional index based on “Brand”. The BrandTransact 50® index identifies companies worthy of investment that share high growth potential and positive brand resonance. The Index uses a rules-based methodology to identify strong brands that maintain brand equity value not yet recognized.
Company information is available at www.brandometry.net
Exponential ETFs manages the Brand Value ETF (ticker: BVAL). ETF information available at www.brandvalueetf.com