Drew Voros joins Phil to reflect on over 25 years in journalism and the state of the news industry. Phil draws parallels to the financial services industry in recent years. Drew emphasizes the importance of building credibility and how that remains the key focus at etf.com. Drew explains how financial journalism is distinguished from the broader field. They discuss twitter and how the digital age both helps and hurts journalism. Phil tells a story about how a dinner with Ben Hunt showed him that online communications can be deeper than in-person. Drew then talks about incorporating multi-media such as video and podcasts onto the site and concludes with what content works best on etf.com.