Who We Are
Exponential ETFs
Our Philosophy
Simple effective solutions to modern portfolio problems
Exponential ETFs provides unique products that leverage transparent and systematic processes to provide differentiated results through a differentiated approach – to help investors build better portfolios. Exponential ETFs manages the American Customer Satisfaction ETF (ACSI) and the Reverse Cap Weighted U.S. Large Cap ETF (RVRS). Exponential ETFs also builds and manages ETFs on behalf of select asset managers through it’s “Powered by Exponential” operational and sub-advisory platform.
Exponential Principles
Customer satisfaction is not a fund thesis, it’s an ethos
Accept that failure is a cost of innovation
Be curious, adaptable and open to change
Earn trust: under promise and over deliver
Challenge, disagree, and then align as a team
Focus on the long term ahead of the short term
Take action and ownership regardless of role
Think big and plan to scale every product and service
Measure and quantify whenever possible
Integrity and compliance are long term investments
Customer satisfaction is not a fund thesis, it’s an ethos
Accept that failure is a cost of innovation
Be curious, adaptable and open to change
Earn trust: under promise and over deliver
Challenge, disagree, and then align as a team
Focus on the long term ahead of the short term
Take action and ownership regardless of role
Think big and plan to scale every product and service
Measure and quantify whenever possible
Integrity and compliance are long term investments
Sub-Advisory
Powered by Exponential ETFs
Our Powered by Exponential sub-advisory platform selectively offers services to partnered ETF Asset Managers. From product design and development, through product launch and administration – our experienced staff and tech-forward custom platform, allows managers to leverage Exponential’s cost efficiencies and best-in-class Capital Markets/Portfolio Management services. Trusting Exponential ETFs to focus on the fund operations allows managers to focus on servicing their investors.
Detroit, Michigan
Our Detroit Roots
Exponential ETFs is proud to be a participant in the revitalization of Downtown Detroit. As a company we embody that Detroit Grit and Hustle and have been able to find strategic partners in the Downtown area who share our vision.
This commitment extends to our sister company Detroit Vineyards, the first winery to open its doors in downtown Detroit in over 60 years. Through its Vacant Lots Vineyards program, Detroit Vineyards gained the support of community leaders and guided local residents through the process of turning vacant lots into grape producing vineyards, which the company then purchases for wine production.
We encourage you to stop by the brand new tasting room which inhabits the former Stroh’s Ice Cream Factory.
Meet the team

Claes Fornell

Phil Bak

Charles A. Ragauss (CFA)

Joshua Blechman

Qiao Duan

Eric Kelly

John Cattier

Christina Stage
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Ready to Talk?
ETFs to build better portfolios
info@exponentialetfs.com
+1 (313) 281-8000
1001 Woodward Ave, Suite 500
Detroit, MI 48226